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Marketing Director

Company Summary:

Clenergy (www.clenergy.com) is a high-tech company that specialises in solutions for the renewables, building, and IT industries. Clenergy was founded in 2007 in Melbourne, Australia, with its operational office & manufacturing in Xiamen, China. With its footprint worldwide, Clenergy has grown to a dynamic, globally renowned renewable energy company with five main offices overseas in Australia, Japan, The Philippines, Thailand, and Germany. Clenergy is an equal-opportunity employer.

 

Job Title: Marketing Director

Reports to: CEO

Location: Xiamen China

Responsible for: Clenergy group and global market

Bi-Lingual: Reading, writing and speaking – English – Mandatory

 

Main Job Responsibilities

  1. Branding and Marketing Strategy Planning:
  • Formulate and implement global marketing strategies and plans, including E-commence, digital marketing, content marketing, and social media marketing according to group and regional level business plan.
  • Ensure regional marketing activities align with overall strategies and adjust based on market feedback.
  • Crisis Management & Risk Management of Brand
  1. Product Promotion:
  • Participate in product development and market positioning to ensure products meet market needs and brand positioning.
  • Be responsible for global launch plans and promotion strategies for new products.
  1. Partnership Management:
  • Establish and maintain relationships with key global partners to drive project implementation and development.
  • Participate in international exhibitions and events to expand business networks and brand influence.
  1. Market Analysis and Research:
  • Analyse global market trends and competitive landscape to identify opportunities and risks.
  • Conduct market research to understand customer needs and preferences, optimizing market strategies.
  1. Budget Management and Performance Evaluation:
  • Develop and manage marketing budgets to ensure effective resource utilization.
  • Monitor and evaluate the effectiveness of marketing activities, regularly report performance, and propose improvements.
  1. Team Management and Coordination:
  • Lead and manage the global marketing team, providing guidance and support to enhance team performance.
  • Coordinate marketing activities across regions to ensure efficient execution and resource sharing.

 

Job Requirements:

  • Bachelor’s degree and above, major in marketing, or related communications field, MBA preferred;
  • Over 10 years’ experience, at least 5 year experience in managing and leading a marketing team in international senior business or marketing management position in renewable energy industry or home appliance as the main contributor;
  • Excellent strategic thinking and planning abilities, proficiency in E-commerce operation and digital marketing, including social media, SEO, PPC, email marketing and content marketing;
  • Bilingual fluency in English and Mandarin.
  • Excellent communication and interpersonal skills, results-oriented with a focus on achieving targets and driving business growth.

Compensation and Benefits:

Clenergy offers a competitive salary. The role is full-time.

If this describes you and you want to work for a company that delivers quality products, innovation and exemplary service to its partners then please Apply by sending your cover letter and resume to the International HRM Eilene Lin at [email protected] or the Group Marketing Dept. Manager at [email protected]

 

Deadline of Resumes: 31 July 2024

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